Guided claim and verification
You claim from your own ChatGPT account and complete OpenAI's ID check, so your business stays yours. We handle the domain verification, walk you through the rest, and take over once you add PiXENDA® as your agency.
Get Found · ChatGPT Business Profile
ChatGPT has a profile for your business now.
Customers are asking ChatGPT who to hire, and businesses can now claim and manage the profile it draws on. You keep ownership. We get it claimed, optimize it and keep it working, on its own or bundled with your Google Business Profile.
ChatGPT names a business. Now that business can see it happen.
What changed · November 10, 2026
ChatGPT now has a front door for businesses.
OpenAI launched Businesses in ChatGPT in beta. For the first time, a business can claim its own presence inside ChatGPT, the way it claims a Google Business Profile, and get first-party numbers on how ChatGPT sends people its way.
Until now, nobody could answer a simple question with real data: is ChatGPT actually sending us customers? Now part of that answer comes straight from the source.
OpenAI's Business Hub setup guide covers eligibility, verification and team access. Here is what is in it.
Business Hub
Claim and verify your business, keep its key details current, and add product feeds with pricing and availability where they apply.
Insights
Mentions, profile views, website clicks and the discovery topics behind them, aggregated over the past 28 days.
Business Agents
A labeled chat customers can open from your profile to ask about what you offer. Open first to eligible U.S. ecommerce and online-service businesses.
Sponsored Agents
A paid, labeled ad placement that points to your agent. OpenAI keeps it separate from ChatGPT's own answers.
What we do
Steady work, not a one-time claim.
Profile optimization
Services, details and descriptions written the way customers ask and ChatGPT answers, then kept current as your offers, hours and prices change.
Product and service feeds
Where your business sells online, we build and maintain the feed that gives ChatGPT current pricing and availability, and update it when things change.
Business Agent setup
For eligible businesses: the knowledge, instructions and guardrails your agent answers from, tested before it goes live and reviewed as your offers change.
Monthly insights review
ChatGPT's mentions, clicks and discovery topics next to your website analytics and your leads, with what we changed and what to do next.
The website ChatGPT cites
For an online business, a mention only counts when ChatGPT references your website. We make that site the clearest, most quotable source on what you do.
Better together
Bundle it with your Google Business Profile.
Google and ChatGPT now each keep a profile of your business. When the two disagree on services, hours or service area, AI has to guess which one is right. Managed together, they tell the same story everywhere a customer looks.
One source of truth
Every detail is written once, verified with you, and published to both profiles and your website so they match word for word.
One monthly report
Google calls, directions and reviews next to ChatGPT mentions and clicks, so you see where customers find you and which channel is growing.
One team doing the work
The same people run both profiles, so a change on one never leaves the other out of date.
The bigger picture
One assistant's numbers are a start, not the whole story.
Business Hub reports on ChatGPT alone. It does not cover Google's AI answers, Gemini, Perplexity or Claude, and it does not compare you with competitors. Your customers use all of them.
That is why the profile is one piece of our AI Search Visibility work. Each month we ask the major assistants the questions your customers ask, track who gets named and why, and put ChatGPT's first-party numbers next to that picture. See how the monthly loop works.
- 01ACCESS
- 02STRUCTURE
- 03ANSWERS
- 04TRUST
- 05IDENTITY
A CITED SITE AND A VERIFIED PROFILE STRENGTHEN GATES 03 AND 05
Straight talk
What claiming will not do.
It will not buy you a ranking.
OpenAI says ChatGPT's recommendations stay independent and that advertising does not change them. Anyone promising guaranteed placement in ChatGPT is selling something.
It will not show you conversations.
Insights are aggregated and appear only once activity passes a reporting threshold. A blank metric is not the same as zero.
It is a beta.
Features, eligibility and markets will change. We track every update so your profile keeps up, and we tell you plainly what is worth doing now and what can wait.
Questions
Asked before every engagement.
What is a ChatGPT business profile?
A ChatGPT business profile is a verified listing a business claims in OpenAI's Business Hub, launched in beta on November 10, 2026. It lets the business keep its details and product information current in ChatGPT and see aggregated insights: how often ChatGPT mentions it, profile views, website clicks and the discovery topics behind them.
How do I claim my business on ChatGPT?
Open Business Hub from the ChatGPT sidebar, search for your business and select it. Verify your connection with a code sent to your business phone or email, a DNS record on your website, or a Shopify connection. Once OpenAI approves the claim, the owner completes an identity check with a government ID before any changes can be published. Then add PiXENDA® as your agency and we take it from there.
Is claiming a business in ChatGPT free?
OpenAI lists no fee to claim a business. Ads are a separate, paid product. What you pay us for is the setup, the accuracy work and the monthly reporting that turns the numbers into decisions.
Will claiming make ChatGPT recommend us more often?
Not by itself, and nobody can promise that. Claiming puts accurate information in front of ChatGPT and gives you first-party numbers on how often it sends people to you. Getting recommended still comes down to your website and the evidence behind it.
Can we see what people asked ChatGPT about us?
No. OpenAI shares aggregated insights only: mentions, profile views, website clicks and grouped discovery topics over the past 28 days. Individual prompts and chats, including chats with your Business Agent, are never shared.
Can my business have a Business Agent?
At launch, Business Agents are open to eligible ecommerce and online-service businesses in the U.S., and OpenAI reviews eligibility separately from your claim. Agents answer questions from the information you give them. They do not take bookings or payments. We check eligibility first and tell you straight whether it is worth doing.
Can I bundle this with Google Business Profile management?
Yes, and for most local businesses we recommend it. Your Google Business Profile still runs the map pack, while Business Hub covers ChatGPT only. Managed together, the two profiles say exactly the same thing and report in one place.
What do you need from us?
Three things. Claim your business from your own ChatGPT account, so the profile always belongs to you. Complete OpenAI's identity check, which asks for a government ID and proof you can act for the business; PiXENDA® never sees or handles your ID. Then add PiXENDA® as your agency in Business Hub. We handle the domain verification and everything after that.
Claim it before a competitor claims the conversation.
Start with your free AI Visibility Score, then let us guide your claim and optimize your ChatGPT profile, on its own or alongside your Google Business Profile. We will show you what ChatGPT says about you today and what it should say.
PiXENDA® IS NOT AFFILIATED WITH OR ENDORSED BY OPENAI. CHATGPT IS A TRADEMARK OF OPENAI. PAGE UPDATED .